If you have ever gone into a shop with a poor layout, you will know just how tempting it is to turn around and head elsewhere. When a customer walks into any retail business, they want to enjoy their experience from beginning to end. Not only does this increase the chance of them returning at another time and purchasing something else, but it creates a positive opinion of the business as a whole. This is why retail shopfitting is so important in regards to increasing the number of people who visit the store and flow. When done correctly, retail shopfitting can increase customer flow in a big way.
“Ensure that your shopfit works for your customers.”
Think About Layout
When you are choosing shop layout, think about the type of store you have and the customers you are hoping to attract. You want to put products in places that are visible, easy to see and easy to touch. For example, a shop offering products for children should ensure that products are low down.
Don’t Forget About The Shopfront
As well as shopfitting the interior of the store, you should give some thought to the exterior. The shopfront is the first thing a potential customer will see of a business and first impressions count. It should engage, advertise and entice customers in. It’s also a good idea to have products on display in shop windows, as this shows customers what they can expect to find inside.
A lot of people make the mistake of cramming too much into their retail shopfit, they try and include every idea they have ever had about what they want in their shop. However, this can lead to a cluttered business. Your shop layout should be clear, easy to move around and comfortable. Customers don’t want to have to struggle to get down an aisle.
When it comes to retail shopfitting, it’s important to enlist the help of professionals. At Dania Projects, we use skill and experience to transform retail spaces. Having worked with a wide range of clients, we are confident in our ability to provide an unmatched service. Contact us today to find out more.